Justin Richard

Hey, I’m Justin Richard, the owner and founder of BSF Elite Performance. I’ve always believed that true greatness comes from balancing physical strength with mental resilience—and that’s exactly what we do here at Beyond Standard Fitness. But this isn’t just a training facility; this is a community where athletes come to level up in every aspect of their game, on and off the field.

With my military background, a Master’s degree in Exercise Science, and certifications in mental performance mastery, personal training, and nutrition coaching, I’ve spent my career pushing boundaries—not just my own, but those of the athletes I work with. My passion for developing well-rounded athletes goes beyond mere physical training. Here at BSF, we focus just as much on your mindset as we do on your strength and conditioning.

I’ve been fortunate to coach athletes from all walks of life—from youth athletes to college standouts and professionals, including tactical athletes preparing for the battlefield. My mission is simple: help each athlete unlock their full potential and build the kind of resilience that goes beyond sports. Whether it’s in the weightroom, during competition, or facing everyday life challenges, I believe in setting standards of excellence and never settling for “good enough.”

BSF Elite Performance isn’t just about reps and drills—it’s about the mindset that turns challenges into opportunities. It’s about building habits that will lead to long-term success. Whether you’re an athlete looking to gain a competitive edge, a coach wanting to sharpen your skills, or a parent supporting your child’s journey, we’re here to guide you every step of the way.

So if you're ready to go beyond your limits and reach new heights, welcome to the BSF Elite Family.

Let’s get after it.

- Coach Justin